Internship – Social Media (Video)
Digital Media Strategy & Growth Internship (YouTube & Instagram)
Remote, Unpaid
Global City – Advancing mission in emerging culture
Internship Overview
Global City is seeking a creative, analytical, and mission-minded college student to help plan strategy and grow our YouTube and Instagram presence. This internship focuses on expanding the reach and impact of Global City through social media.
This role is ideal for a student interested in missions, digital strategy, content growth, storytelling, and social media, especially someone curious about how thoughtful, theologically grounded, & action-oriented ministry content can reach new audiences online. The intern will work with Global City leadership to help translate our mission, ideas, and teachings into scalable digital platforms that reach students, church leaders, and mission-minded Christians.
Key Responsibilities
Strategy & Planning
- Do an internal audit of our existing social media & develop an overall growth strategy for YouTube and Instagram
- Research and analyze comparable mission, discipleship, and ministry channels
- Assist in defining target audiences (students, church leaders, urban missionaries, etc.)
- Help plan content themes, series, and posting cadence
YouTube Support
- Assist with YouTube optimization (titles, descriptions, tags, thumbnails, playlists)
- Help identify long-form and short-form video opportunities
- Track basic performance metrics (views, watch time, engagement)
- Offer recommendations for improving reach and retention and help enact tactical changes
Instagram Support
- Help plan and schedule posts, reels, and stories
- Assist with developing short-form video ideas
- Support engagement strategies (comments, DMs, story interactions)
- Help identify trends that can be adapted for mission-focused content
Content Development
- Assist in planning effective social media content, especially video
- Help write captions, hooks, and calls-to-action aligned with Global City’s mission
- Brainstorm creative ways to communicate complex missional ideas simply and clearly
Growth & Experimentation
- Test new content formats and engagement strategies
- Provide insights into Gen Z and young adult digital behavior
- Help document what’s working and what’s not
- Participate in regular strategy check-ins with Global City leader(s)
Qualifications
Required
- Current college student or recent graduate
- Strong interest in missions, discipleship, or church engagement
- Familiarity with YouTube and Instagram as a user
- Self-starter who can work independently in a remote environment is a must
Preferred (Not Required)
- Experience managing or growing a social media account
- Interest in digital marketing, communications, or media ministry
- Basic understanding of SEO, analytics, or platform algorithms
- Experience with video editing, Canva, or content scheduling tools
- Academic background in public relations, media, or similar areas is a plus
Time Commitment
- 5–10 hours per week
- Flexible schedule
- Internship length: 3–6 months (flexible based on academic calendar)
- This is an unpaid, remote internship
What You’ll Gain
- Hands-on experience developing digital strategy for a mission agency
- Experience communicating vision, practical ministry, and theology online
- Develop the student’s portfolio through facilitating YouTube and Instagram growth
- Mentorship from mission leaders
- Deeper understanding of missionary mobilization in the digital age
- Resume, references, and potential future ministry opportunities
How to Apply
Please submit:
- A brief resume
- A short paragraph explaining your interest in missions and digital media
- (Optional) Examples of social media accounts, videos, or content you’ve worked on